In 2023, it’s about marketable content that makes a fortune on Youtube. You must have seen channels on the platform making millions by creating videos and wondering how you could do the same.
Firstly, you can follow the same path with some dedication and consistency for creating engaging videos. Quality content is no substitute while starting out, as you need to build an audience before generating revenue from YouTube. To help you get started along your journey, we explain a few methods below on how you can become a YouTuber and get paid.
Join the YouTube Partner Program(YPP)
The YouTube Partner Program (YPP) is a provision that allows qualifying content creators to gain access to video monetization and revenue sharing. Once enrolled in the program, you can create a Google AdSense account from YouTube Studio to receive payments from YouTube.
YouTube Partner Program opens up a host of ways in which you can earn from YouTube.
Integrate Youtube Ads
You can earn money from Youtube by running ads in your videos or by running ads before your videos. You can also use your channel to promote products and services and make money from affiliate marketing.
In order to get AdSense on youtube, you need to have a channel that has at least 1,000 subscribers and 4,000 hours of watch time in the past 12 months. And then you need to fill out an application and wait for them to review it.
This earning equates to an average of $3- $5 per 1000 views. (YouTube pays for ad views.)
Creating appealing content, having a loyal audience base and uploading regularly allows you to make more from YouTube’s advertisement pay.
Opt-in Channel Memberships
By enabling monthly payments, you can enroll your audience as members into your channel for exclusive benefits such as emojis, unique goods, badges and unique videos. Requirements for channel memberships:
- Your channel must cross 1,000 subscribers and is enrolled in the YouTube Partner Program.
- You must be over 18 years old and located in one of the available locations.
- Your channel is not set for minors and doesn’t have significant illegal content.
Make YouTube Shop
You could display your apparel and merchandise and sell them for additional revenue. It may contain items such as T-shirts, hoodies, bags, mugs, etc. YouTube also provides performance statistics for featuring products in your content.
You must connect your merch store to YouTube to promote your products. Then you can tag the goods you wish to encourage and specify the advertising methods. The products can be displayed in the end frame of your videos, live streams, or pinned live chats.
Count in YouTube Premium Revenue
When a YouTube Premium subscriber views your video, you can earn a part of the subscription revenue. The fees are distributed among creators based on a premium member’s watch history and other behavior on the platform.
Super Chat, Super Thanks, and Super Sticker
When you do a Livestream or premiere a video with live chat enabled, you can earn through your viewers purchasing Super Chats and stickers highlighting them at the top of the chat box.
Super Thanks is another feature that you can enable to allow viewers to purchase fun, animated attributes and comment on your uploaded videos (not live or premiered).
You are eligible to apply for the YouTube Partner Program (YPP) after:
- Having a minimum of 1000 subscribers on your channel.
- Having a public watch time of 4000 hours over the last 12 months.
You may frequently see a Youtuber discuss certain products and show them using them. Then, they will inform you about linking the product to purchase it online.
These links often are custom links to Amazon’s online store. It is a part of Amazon’s Affiliate network, which provides up to 10% per sale as a commission to its affiliate marketer, i.e., the YouTube channel. Associating with such programs to endorse goods and services can be a good source of making money.
Your products should be of value to your audience. This method helps to keep you in good stead with your viewers and make way for possible future endorsements.
Create sponsored videos
Another method of earning from YouTube is associating with brands as influencers to promote their products. You can directly negotiate with the advertiser, and payment is made to you, i.e., YouTube doesn’t have a revenue cut.
You will be attractive for potential brand partnerships if you can offer them an engaged set of viewers and your content is relevant to their targeted segments. Popular YouTuber Mrwhosetheboss making a sponsored review of tech products is an example.
Before uploading such a video, you must ensure compliance with Google Ad Policies. You are required to maintain transparency with the viewers by disclosing any sponsored material.
Try for YouTube Shorts Fund
You can earn a bonus from the $100 million YouTube Shorts Fund for making original and creative short videos. Also, you don’t need monetization to be qualified for earning from YouTube Shorts Fund. It has the following criteria for its eligibility:
– You must have uploaded at least one original short video in the past 180 days.
– Your channel must uphold copyright regulations, monetization policies and Community Guidelines set by YouTube.
– Your content needs to be original, i.e., unedited movie/TV show clips, and watermarked and reuploaded videos from third-party platforms are not considered authentic.
Use Fan Contributions
You can create additional revenue streams from YouTube through fan funding. If you can provide quality content, your fans might want to support you financially at your request or by providing additional exclusive content.
Many YouTubers use sites such as Patreon, Buy Me a Coffee, etc., to gain fan contributions. For example, guitar YouTubers offer premium lessons or guitar tabs on their Patreon page for specific donations and memberships.
Start Crowdfund projects
If you have special projects, you can request your followers to contribute to them willingly. You can create value for the audience by creating compelling content indulging them in the project and providing rewards for their participation.
On the other hand, you need to ensure clarity in using funds to gain trust in your work. There are courses on udemy.com and fourhourworkweek.com on how to start a successful funding campaign through Youtube. Some experienced YouTubers had made 500k in a week through a crowdfunding campaign.
Build Licensing Content
One unconventional method to become a Youtuber and get paid is if you manage to create a viral video. Such content gets featured in various media outlets and programs, and they will pay you a reasonable sum to gain the rights to your content.
Moreover, you can list your content on various platforms or find interested parties who can easily access and purchase your video.